Things I Focus on Before I Even Start a Project
Every project has a beginning — but for me, the real work starts before the first design, caption, or strategy is even created.
Whether it’s a small social media plan, a new website layout, or SEO optimization, I believe that how you prepare directly impacts what you create. Here’s a look at the core things I focus on before I dive into any project:
1. Understanding the Brand’s Core Identity
Before anything else, I try to understand the “why” of the brand — not just what it sells, but what it stands for.
What does the brand want to be known for?
What kind of audience does it want to attract?
What tone and personality define it?
This step helps me align my work with the brand’s voice — not just create content, but create meaning.
2. Knowing the Audience
A strategy that doesn’t speak to the right people will always fall flat.
Before starting, I ask:
Who are we trying to reach?
What are their habits, struggles, and values?
Where do they spend time online?
Understanding the audience means I’m not just guessing — I’m creating with purpose.
3. Clarity on Goals
Every project should have a destination. Whether it’s engagement, conversions, reach, or awareness — I clarify the main objective early on.
This keeps the project focused and helps me measure success the right way.
4. Organizing a Plan (Even a Simple One)
I like clarity. I always note down:
What needs to be done
In what order
By when
Even a basic checklist helps me stay structured and avoid rushing through important details.
5. Visualizing the End Result
Before I start designing, writing, or building — I picture how the final output should feel.
Not always in terms of design, but in terms of impact.
Should it feel bold? Minimal? Warm?
That mood guides my decisions.
6. Researching Inspirations (But Not Copying)
I look at trends, references, and ideas to spark creativity — but I always aim to build something original. Inspiration helps, but personalization is what makes a project memorable.
Final Thought
Great results don’t come from rushing — they come from thoughtful beginnings.
Before I start any project, I take time to listen, plan, and align — because when the foundation is right, everything else flows better.